Apple Postpones AI Feature Rollout in Europe Due to New EU Tech Regulations

Apple has announced it will postpone the launch of three new artificial intelligence features in Europe due to regulatory requirements imposed by the European Union's Digital Markets Act (DMA). The tech giant cited concerns that these regulations necessitate ensuring compatibility with rival products and services, potentially compromising user privacy and data security.

Earlier this month, Apple unveiled its enhanced AI capabilities, including Apple Intelligence, which enables devices to generate text, images, and other content upon command. These features were expected to be available on iPhone 15 Pro, iPhone 15 Pro Max, and devices with the M1 chip, such as iPad and Mac.

However, the rollout of three specific features—Phone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence—will be delayed for EU users until further notice. Apple expressed its commitment to collaborating with the European Commission to explore solutions that would enable the introduction of these features without compromising user safety.

The decision underscores the complexities faced by tech companies operating in the EU under new regulatory frameworks aimed at fostering fair competition and protecting consumer interests.