AI

Klarna Introduces AI Chat-Based Shopping Assistant

21 September 2024

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Zaker Adham

Summary

 

Klarna has enhanced its AI-powered shopping assistant with new chat-based features, offering personalized recommendations, comparisons, reviews, and real-time price insights. This global payments network and shopping assistant, powered by OpenAI, now provides a chat-based shopping experience that helps users find the right products at the best prices more efficiently. The AI assistant delivers tailored product recommendations, expert advice, category and brand comparisons, and access to customer reviews, streamlining the shopping journey from inspiration to purchase.

 

With Klarna’s AI Assistant, users can:

 

•  Search for specific products or brands and access key product insights within a single chat interface.

 

•  Receive product recommendations based on their preferences, enhancing the relevance and satisfaction of their shopping experience.

 

•  Compare products or different categories to ensure they make informed shopping decisions.

 

•  Conduct research and get product recommendations, with access to specifications and reviews to answer any questions.

 

•  Find the best prices for millions of products across thousands of merchants, along with stock, delivery, and cashback information.

 

Leveraging AI to Revolutionize Shopping and Financial Services

These new features align with Klarna’s vision to become the ultimate tool for all financial needs. From helping customers manage finances to finding the right products at the right price, Klarna supports customers every step of the way.

 

Klarna officials noted that the tech industry has long been dominated by a few major players, leading to under-investment in online shopping experiences. This has created an opportunity for companies like Klarna to innovate using AI. By combining the intelligence of large language models (LLMs), the knowledge of Pricerunner, and Klarna’s user experience (UX), they have developed a smoother and more intuitive chat-based shopping experience.

 

This launch builds on Klarna’s previous AI initiatives, such as its AI assistant for customer service, which, within weeks of its January 2024 debut, was handling the workload equivalent to 700 full-time agents.