Information Technology

AI-Powered Marketing Insights – Turning Data Into Actionable Customer Strategies

Executive Workshop

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Overview

In today’s data-driven world, AI is transforming how marketers extract insights, predict customer behavior and optimize engagement strategies. However, the challenge lies in converting vast amounts of customer data into meaningful, real-time actions that drive loyalty and business growth.

Join forward-thinking marketing executives for an exclusive morning in New York on May 14, 2025, where we’ll explore how AI-powered analytics and automation can elevate your marketing impact by turning complex data into actionable strategies, ensuring personalized, effective and ethical customer interactions.

Through expert discussions, real-world success stories and peer networking, you’ll gain exclusive insights into proven practices and emerging trends for leveraging AI-driven insights to enhance decision making, optimize campaigns and future-proof your marketing strategies.

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Speakers

David Berkowitz's portrait

David Berkowitz

Author

The Non-Obvious Guide to Using AI for Marketing

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Michele Eggers's portrait

Michele Eggers

Vice President, Marketing Shared Services

SAS

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Organiser

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