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Apple Enters the Fray to Create a Distinctive AI Icon

16 June 2024

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Zaker Adham

Summary

This week, the AI community buzzed with excitement as Apple joined forces with tech giants like Google, OpenAI, Anthropic, and Meta in the ongoing challenge of designing an AI icon that users can easily recognize. Apple’s approach, however, adds another layer of complexity to this quest.

Apple’s AI is symbolized by a circular design made up of seven loops. Or is it a circle interwoven with a skewed infinity symbol? Actually, this is the new Siri, powered by Apple Intelligence. Or maybe the new Siri is indicated by the phone’s glowing edges? Yes, that’s it.

The core issue is that AI’s appearance remains elusive—it's everywhere yet visually nondescript. Nonetheless, it needs to be identifiable in user interfaces so that users can distinguish when they are interacting with a machine learning model instead of simply performing a basic search or other routine tasks.