Automotive
Intel Introduces Groundbreaking GPU for Next-Generation Automotive AI
09 August 2024
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Paikan Begzad
Intel has unveiled its first-ever discrete graphics processing unit (dGPU) specifically designed for vehicles, named Intel Arc Graphics for Automotive. Announced during the AI Cockpit Innovation Experience event, this cutting-edge technology marks a significant advancement in creating AI-driven, personalized in-vehicle experiences, with commercial availability expected by 2025.
The introduction of discrete GPUs into the automotive industry by Intel meets the growing demand for high-performance computing within vehicle cockpits. By integrating Intel Arc Graphics into its existing software-defined vehicle (SDV) system-on-chips (SoCs), Intel is providing automakers with a flexible and scalable platform. This combination is engineered to deliver high-fidelity, next-level experiences in vehicles, offering a unified solution that can adapt across various vehicle models.
Automakers can now develop a cohesive vehicle platform that scales across different trim levels. For entry-level and mid-range models, Intel's SDV SoC provides sufficient capability, while higher-end vehicles can take advantage of the added power from the dGPU for enhanced features. This approach not only simplifies the development process but also ensures software compatibility across vehicles, regardless of whether an integrated or discrete GPU is used.
Intel’s vision for the future of automotive technology focuses on human-centric AI. The AI Cockpit Experience showcased by Intel highlights a future where vehicles become more intuitive, offering personalized interactions between the driver, passengers, and the car itself. This technology aims to elevate the driving experience, making it more adaptive and tailored to individual preferences.
The AI Cockpit Experience also demonstrated the transformative potential of Intel-powered in-vehicle features. From advanced voice, camera, and gesture recognition to immersive user interfaces supporting multiple high-definition screens, Intel's technology promises to turn vehicles into mobile hubs of entertainment and productivity. A standout demonstration featured Thundersoft’s next-generation cockpit UI, supporting seven HD screens, 3D graphics, and multiple in-vehicle cameras, illustrating the seamless integration of AI with high-demand applications, including AAA gaming.
Another key feature of Intel’s AI cockpit is deep personalization, with algorithms capable of learning driver preferences and automatically adjusting cockpit settings. This was highlighted by Zhipu’s AI Car Assistant, which uses local large language models (LLMs) running on Intel’s platform. The assistant can execute complex vehicle control commands, provide detailed vehicle information, and engage in casual conversation, making the driving experience more interactive and enjoyable.
Intel’s AI-powered solutions also aim to enhance productivity, gaming, and entertainment within vehicles, transforming them into mobile offices or entertainment hubs. Features such as immersive 4K displays, multiscreen setups, and advanced 3D interfaces ensure that passengers can work or play in a sophisticated, connected environment.
Intel’s AI PC Accelerator Program further strengthens this ecosystem, bringing together over 100 independent software vendors (ISVs) who have developed more than 500 AI applications and features. This extensive network is ready for immediate integration into vehicles, offering automakers a robust foundation for innovation.